Email marketing as a strategy to achieve business objectives

Published: 28/06/2021

Advertising by email or email marketing is basically the sending of a commercial message directly through email. Directly allows communication between a company and its customers or potential customers

Each message sent to the client or potential client is considered as an email advertisement. As examples we can even cite messages that you have already received in your email inbox:

• Air ticket offers.
• Newsletters or informative bulletins.
• Subscriptions.
• Online purchase confirmations.
• Promotions.

Businesses prefer email advertising for several reasons:

• Wide reach, it is a reality that the number of user emails reaches more than a third of the world population and with a tendency to grow rapidly. If we think about it, we use our email in all the actions we carry out in other channels such as creating accounts on websites, we can say that it is an essential part of a user's activities on the internet.
• Exact ROI can be monitored and proven to be high when done properly.
• Email advertising generates an average 246% return on investment for medium-sized companies and SMEs.
• Email advertising is much cheaper and faster than traditional mail.
• Advertisers can reach a significant number of subscribers who have chosen to receive email communications on matters that interest them.
• Nearly half of Internet users check or send their emails on a daily basis, with skyrocketing volumes of emails delivered between 1:00 AM and 5:00 AM achieving better results than other emails sent to other hours in open and click rates.
• Email has become popular with digital marketers.

For companies (especially new ones), implementing a reliable email marketing strategy will guarantee the acquisition of potential clients as well as rapidly increasing the client portfolio which will translate into the growth and development of the company in a short time. Among the short-term benefits we can mention: higher sales, effective promotion of products and content, strengthening of the relationship with the client and much more.

In this line, the email databases offered by the Fullpowerdata service from the beginning have demonstrated their effectiveness, quality and veracity, their primary policy being the periodic updating and validation of the data offered to the end customer.

Fullpowerdata also has a flexible sales platform with business activity segmentation options, purchase data and geographical area, in addition to having real sample data (Excel files) totally free for customer evaluation. This platform is so flexible that it allows the client to adjust to their budget, allowing them to acquire only the data that is of interest to them through the aforementioned segmentation options.

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